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25th October 2011

Colman's Gravy "Moo"

Fred Gambino recently worked with director Bobby Proctor at Aardman Animation to develop the dancing bull character for the Colman’s Instant Beef Gravy TV commercial.

It was quite a challenging brief to give the character the personality of a hot, steamy, hunky, male Latin-American dancer stuck inside the body of a real bull! Fred had to create the bull in several poses including Moon-walking and the Running Man. For inspiration, Bobby sent a link to the classic Utah Saint’s video Something Good ’08. Fred rendered each pose using 3D software, Aardman then added texture and lighting to the digital model and returned it to Fred to add the gravy render.

This animated and live action commercial is not to be missed, apologies in advance to all vegetarians.

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© Aardman

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© Aardman

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© Aardman

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