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12th July 2012

The 2012 Summer Reading Challenge: Story Lab: Steve May

Steve May has created the characters for print and online illustrations and animations for this year’s summer reading challenge – STORY LAB – for The Reading Agency, who’s aim is to to get everyone reading.


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The Campaign, launched on 14th July has wide press and TV coverage and is featured in libraries this summer encouraging kids to read 6 books over the summer holidays. ¬†Here’s a screen shot from Blue Peter.


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On the website you’ll see Steve’s animated trailer explaining all the details of how to sign up.

With the campaign launching on Twitter with…

Support libraries. #summerreadingchallenge starts today Рjoin your kids up for free reading fun http://bit.ly/LrGmbx.

Broze, Silver & Gold challenges

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StoryLab poster

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