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Alex T. Smith: ‘Let’s Lose The Labels’ for Gingerbread

3rd November 2016

Alex T. Smith worked closely with advertising agency Abbott Mead Vickers BBDO, to create a picture book to be used in an animated viral for the Gingerbread a charity who provide expert advice, practical support and campaign for single parents. The viral shows a child and parent turning the pages of Alex’s illustrated picture book; in contrast to the words read aloud, the pictures depict how hard the single parent works to keep her family together. You can see more example of Alex’s images created for the campaign over on our blog here.

Client: Gingerbread

Agency: Abbot Mead Vickers BBDO

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